Emakina Group partners with Antavo, the next-gen loyalty management platform

Emakina Group partners with Antavo, the next-gen loyalty management platform

Brussels, London - Full-service digital agency group Emakina (Euronext - ALEMK) has announced a new technology partnership with Antavo - the next-generation loyalty management platform. The alliance will focus on delivering loyalty technology to brands, retailers and shopping malls in Europe, the Middle-East and North America. As the very core mission of Emakina is to understand and delight customers around the world - a partnership with a global, headless technology provider focusing on fostering brand love and loyalty was a natural progression for the group.

“After the massive drop in footfall caused by the pandemic, rewarding and strengthening relationships with consumers couldn't be more important than now. Loyalty really is at the forefront of today's digital era - so I am pleased that we can bring Antavo's agile loyalty products to our clients. I am a true believer in their ability to help us strengthen the digital experiences we create for our customers.”
Alexandros Papanastasiou, Integration Manager at Emakina Group

As today’s shoppers’ expectations are constantly on the rise, they crave novel experiences more than anything else. Loyalty programs are a great tool to create long-lasting engagement and increase the customer lifetime value for three reasons:

  1. Transactional and non-transactional engagements ensure there’s always a reason to come back;
  2. Tiers, experiential rewards and gamification provide strong incentives;
  3. VIP clubs and members-only events help create a community.

Shopping mall loyalty programs put a new spin on the traditional coalition model, offering new business cases for both malls and tenants where they can work together to increase footfall, promote store discovery and grow dwell-time, as visitors can earn and burn points with every shop. Running a sophisticated coalition loyalty program with the right technology can even create a peaceful coexistence for tenants brands who already have their own loyalty program. Antavo provides a touchless solution capable of achieving any of these.

Story image
“As a best-in-class technology provider, it’s important for us to partner with companies that offer exceptional solutions and have the same customer-first mindset like us. Emakina not only excels in these areas, but also distinguishes itself through its journey-driven and innovative approach. While working with them, their experienced consultancy, delivery and customer success teams demonstrated agility, hands-on management and a goal-oriented attitude.”
Andras Nemes, CSO and Co-Founder at Antavo
Story image

About Antavo

Antavo is a pure-play loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behaviour for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omni-channel and e-commerce companies, and delivers a next-level shopping experience. Antavo was listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and was included in Forrester’s Now Tech: Loyalty Marketing Q4 2020 report. Antavo is a global company with clients like BMW, Lagardere, Benetton Group, Jimmy Jazz, Telarus, Luisaviaroma, the N Brown Group and BrewDog.

About Emakina Group SA

Emakina Group, an EPAM Systems, Inc. company (NYSE: EPAM), is one of the leading digital groups of independent digital agencies, with 26 offices in 18 countries in Europe, the Middle East, Africa and North America.

Learn more at www.emakina.group and follow us on Twitter @EmakinaGroup.

About EPAM Systems

Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has leveraged its advanced software engineering heritage to become the foremost global digital transformation services provider – leading the industry in digital and physical product development and digital platform engineering services. Through its innovative strategy; integrated advisory, consulting and design capabilities; and unique ‘Engineering DNA,’ EPAM’s globally deployed hybrid teams help make the future real for clients and communities around the world by powering better enterprise, education and health platforms that connect people, optimize experiences, and improve people’s lives.

Selected by Newsweek as a 2021 Most Loved Workplace, EPAM’s global multi-disciplinary teams serve customers in more than 40 countries across five continents. As a recognized leader, EPAM is listed among the top 15 companies in Information Technology Services on the Fortune 1000 and ranked as the top IT services company on Fortune’s 100 Fastest-Growing Companies list for the last three consecutive years. EPAM is also listed among Ad Age’s top 25 World’s Largest Agency Companies and in 2020, Consulting Magazine named EPAM Continuum a top 20 Fastest-Growing Firm.

Learn more at www.epam.com and follow us on Twitter and LinkedIn.

Emakina Group SA
Rue Middelbourg 64A
1170 Watermaal-Bosvoorde
- - -
VAT 0464.812.221