Emakina wins Selligent ‘Campaign of the Year’ and ‘Best Creative’ Award

Emakina wins Selligent ‘Campaign of the Year’ and ‘Best Creative’ Award

Selligent’s professional jury honours Emakina’s My Way E-Blackmail campaign

Emakina won two major prizes at the 2016 Selligent Awards gala during the Selligent River Summit in Lisbon – Selligent is the world's leading independent provider of 1-to-1 engagement solutions for relationship marketing. The jury recognised the digital agency’s top performance and best practices in innovative and creative campaign management for the My Way E-Blackmail. Emakina not only won the Selligent ‘Campaign of the Year’ trophy, but also the ‘2016 Best Creative’ Award.

Besides these two wins, Emakina was also one of six nominees of the best business cases, with its Audi dealership event case. In previous years it already proved its valour in the Selligent Awards, with nominated cases such as Samsung World, Audi A3, and the Beru Original contest, that took home a special award in last year’s competition.

My Way E-blackmail, innovative email and bannering

The project for My Way was named ‘Campaign of the Year’, and also won honours as ‘Best Creative’ case. My Way, a leading second hand car network, reached Belgian students and their parents in an original way, by leveraging the concept of a friendly (E-)blackmail. Emakina combined Selligent tools with Google DoubleClick in a way never done before. It adapted the DoubleClick parameters to push highly personalised retargeting banners with fun ‘threats’ to the parents’ computers. This generated a lively market debate and massive attention for the brand.

The Audi dealership nights: 65 celebrations, with one engine

Emakina was also nominated for the Public Award for its Audi dealership nights campaign. Emakina's market activation for Audi employed Selligent's intelligent engine for a flawless coordination of 65 simultaneous “dealership nights" events. Selligent managed a complex invitation flow and event management process uniting a variety of databases and information across dealerships.

Emakina’s  used Selligent to its limits, as intelligent engine for flawless coordination of a complex invitation flow and event management, uniting databases and information for 65 simultaneous dealership nights.

Manu De Ros, Selligent’s Director Corporate Marketing Operations said:

‘The Selligent Awards once more showcased an impressive series of top quality cases in data management, campaign orchestration, and audience analytics. It makes us proud to see how well agencies and clients use Selligent to create first-class integrated customer-centric experiences. Congratulations to Emakina, on its achievements as agency partner, and its success at the 2016 Selligent Awards!“

About Emakina Group SA

Emakina Group, an EPAM Systems, Inc. company (NYSE: EPAM), is one of the leading digital groups of independent digital agencies, with 26 offices in 18 countries in Europe, the Middle East, Africa and North America.

Learn more at www.emakina.group and follow us on Twitter @EmakinaGroup.

About EPAM Systems

Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has leveraged its advanced software engineering heritage to become the foremost global digital transformation services provider – leading the industry in digital and physical product development and digital platform engineering services. Through its innovative strategy; integrated advisory, consulting and design capabilities; and unique ‘Engineering DNA,’ EPAM’s globally deployed hybrid teams help make the future real for clients and communities around the world by powering better enterprise, education and health platforms that connect people, optimize experiences, and improve people’s lives.

Selected by Newsweek as a 2021 Most Loved Workplace, EPAM’s global multi-disciplinary teams serve customers in more than 40 countries across five continents. As a recognized leader, EPAM is listed among the top 15 companies in Information Technology Services on the Fortune 1000 and ranked as the top IT services company on Fortune’s 100 Fastest-Growing Companies list for the last three consecutive years. EPAM is also listed among Ad Age’s top 25 World’s Largest Agency Companies and in 2020, Consulting Magazine named EPAM Continuum a top 20 Fastest-Growing Firm.

Learn more at www.epam.com and follow us on Twitter and LinkedIn.

Emakina Group SA
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