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Wolford partners with Emakina for its digital transformation

Wolford, market leader in luxury leg- and body wear, was looking for a strong international partner to guide their digital transformation. After a strategic and creative pitch Wolford AG has opted for full service digital agency Emakina, who finished first out of four competing agencies.

Wolford is on the verge of undergoing a complete digital transformation. In Emakina, Wolford  found a partner that brings together quality, innovation, creativity and technology. Emakina will build a new B2B and B2C e-commerce platform including a new digital in-store communication for Wolford.

'Wolford was impressed by the strategy and creative direction of the pitch proposal', says Ashish Sensarma, CEO of Wolford: 'Wolford is a leading global brand in the luxury legwear segment. In order to stay ahead we’re always focussed on top quality and continuous innovation. In Emakina we found a partner that lives by the same values and will help us in our digital transformation.'

'Emakina is very pleased to have Wolford as a client', says Geert Rietbergen, Managing Director of Emakina NL: 'Wolford is a stunning, innovative, world class brand. Not only does it provide creative opportunities, it is also a solid partner for digital development and innovation. With this new customer we show that also internationally we belong to the top digital agencies.'

About Wolford
Wolford is a premium fashion brand that operates in the upper segment of legwear, lingerie, ready-to-wear and body wear. Wolford has 269 stores in over 60 countries and has increasing online sales by 66% in the first three quarters of 2015/16. The company is known for innovative products like the seamless “Pure 50 Tights”, but also for its collaborations with renowned designers like Karl Lagerfeld and Vivienne Westwood.

About Emakina Group SA

Emakina Group (ALEMK:BBK) is a leading independent European digital agency group with global reach. 

More than 900 technology and marketing experts in 12 countries work in concert with their clients to grow their business and brand value. Together, they gain the necessary user insights to develop highly effective strategies and creations. These include cutting-edge applications, websites, e-commerce projects, impactful content and campaigns. 

Emakina Group is listed on Euronext Growth Brussels (ISIN BE0003843605) and reported sales of EUR 80,3 million in 2017 and EUR 46,8 million for H1 2018. 

Emakina Group SA
Rue Middelbourg 64A
1170 Watermaal-Bosvoorde
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VAT 0464.812.221 ISIN BE 0003843605