Emakina Group expands strategic Selligent Marketing Cloud partnership to North America

Digital agency group focusing on rich customer engagement expands US activities

Monday, February 26, 2018 — Emakina Group reinforces its strategic partnership with Selligent Marketing Cloud, adding the United States to the collaboration. Both companies have been partners for over a decade in Europe. They share many similarities in consumer-first digital marketing, boosting user engagement, sales and business growth. The expanded partnership includes all 12 companies of Emakina Group, delivering sound digital marketing support from 15 offices in 9 countries.

Emakina Group and Selligent Marketing Cloud both started their business in Belgium, focusing on digital marketing and rich customer engagement. Over the last several years, the two companies added the North American market to their strategy. Selligent expanded to the market and acquired Strongview, a US leader in contextual marketing solutions.
Emakina Group opened its first US agency in New York City in 2016, through its subsidiary The Reference. It also recently acquired New York-based digital agency Karbyn, increasing its footprint in the North American market.

Olivier Deneef, CCO at The Reference NY is enthusiastic:
'From the moment we decided to cross the Atlantic, Selligent has been at our side as a true partner. They shared local market insights and brought us up to speed in our NYC office in no time. We are already introducing their Selligent Marketing Cloud in the market. It’s the perfect state-of-the-art integrated omni-channel marketing platform to match the needs of our high demanding international customers.'

Nick Worth, CMO from Selligent Marketing Cloud adds:
'Together with Emakina, we’ve created a range of high engagement award-winning marketing projects. It’s great to continue partnering with this leading, full-service digital agency group in the US. American companies are looking for fresh, result-oriented marketing, improving their visibility, conversions and revenue.  That’s exactly the no-nonsense service Selligent and Emakina Group deliver, together.'


Luc Malcorps Director of Media Relations at Emakina Group