Emakina and Air create Air+Emakina, the most comprehensive integrated offer on the market

Monday, January 30, 2017 — Emakina and Air join forces to create Air+Emakina, the most complete integrated marketing and communication offer on the market.
Emakina is ranked in the European top 3 of independent digital agencies, while Air Brussels is Belgium’s top independent agency. This new partnership offers a strong response to the increasing critical customers’ need to adopt genuine integrated communication.

Air+Emakina unites Air's strategic and creative strengths with Emakina's market leading digital power and range of digital skills. Air+Emakina will offer its customers a new level of integration, currently unavailable in Belgium, that will simplify their lives and those of their users.

Eric Hollander, founder, Executive Creative Director of Air: "The key to any successful digital transformation is the quality of the user experience. The top expert in optimizing this interaction undoubtedly is Emakina. They have the know-how and skills we currently need to add to our offer, to answer with confidence our increasingly demanding clients with a strong and coherent omnichannel approach."

Brice Le Blévennec, CEO of Emakina: "This is a perfect match for us, because we wanted to improve our support in constructing brands and managing campaigns. Some of our customers clearly express this need. I am convinced the Air+Emakina partnership will create a combined answer that will exceed their expectations. We’ll also invest together in a very strong social media market proposal."

Stéphane Buisseret, CEO of Air: "This power combination allows us to meet the growing number of brands expecting a fully integrated service, a clear trend in the world of megabrands. It will also help us to address the very specific punctual needs of smaller brands, in search of highly effective coordination and support.
Of course, Air already manages integrated campaigns fluently, with bannering and online activations. But our customers' expectations reach far beyond that: web building, mobile apps, CRM, e-commerce, etc. It would have taken us years to master platforms like Sitecore, Adobe Marketing Cloud, SAP Hybris, Progress Sitefinity and Salesforce Commerce Cloud. Naturally, our customers can’t wait, so we needed an accelerator."

Karim Chouikri, CEO of Emakina: "This is neither a merger nor an acquisition. We share the same spirit and culture of independence that you witness at Air. We are building a partnership that will make each of us stronger. It will result in a better customer service, that is more complete, cutting-edge, and efficient. The Air+Emakina proposition seemed obvious to the four of us. We’re confident the market will share our conviction in a few months."

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Air is Belgium’s top independent agency, and the exclusive partner of McCann Group in Belgium.
Strategic, creative on all touchpoints, business driven… Air brings additional meaning to the lives of brands, their users, and to its 120 employees. With 20 million euro in revenues, 22% growth, a 3rd place at the Creative Belgium Awards and at the Cannes Lions, Air was recently nominated as the 2016 Agency of the Year.



Air Brussels Logo
Emakina Logo
Karim Chouikri, Eric Hollander, Brice Le Blévennec, Stéphane Buisseret
Lena Vyncke Office Coordinator at Air Brussels
Luc Malcorps Director of Media Relations at Emakina Group