Emakina and Air create Air+Emakina, the most comprehensive integrated offer on the market

Emakina and Air create Air+Emakina, the most comprehensive integrated offer on the market

Emakina and Air join forces to create Air+Emakina, the most complete integrated marketing and communication offer on the market.
Emakina is ranked in the European top 3 of independent digital agencies, while Air Brussels is Belgium’s top independent agency. This new partnership offers a strong response to the increasing critical customers’ need to adopt genuine integrated communication.

Air+Emakina unites Air's strategic and creative strengths with Emakina's market leading digital power and range of digital skills. Air+Emakina will offer its customers a new level of integration, currently unavailable in Belgium, that will simplify their lives and those of their users.

Eric Hollander, founder, Executive Creative Director of Air: "The key to any successful digital transformation is the quality of the user experience. The top expert in optimizing this interaction undoubtedly is Emakina. They have the know-how and skills we currently need to add to our offer, to answer with confidence our increasingly demanding clients with a strong and coherent omnichannel approach."

Brice Le Blévennec, CEO of Emakina: "This is a perfect match for us, because we wanted to improve our support in constructing brands and managing campaigns. Some of our customers clearly express this need. I am convinced the Air+Emakina partnership will create a combined answer that will exceed their expectations. We’ll also invest together in a very strong social media market proposal."

Stéphane Buisseret, CEO of Air: "This power combination allows us to meet the growing number of brands expecting a fully integrated service, a clear trend in the world of megabrands. It will also help us to address the very specific punctual needs of smaller brands, in search of highly effective coordination and support.
Of course, Air already manages integrated campaigns fluently, with bannering and online activations. But our customers' expectations reach far beyond that: web building, mobile apps, CRM, e-commerce, etc. It would have taken us years to master platforms like Sitecore, Adobe Marketing Cloud, SAP Hybris, Progress Sitefinity and Salesforce Commerce Cloud. Naturally, our customers can’t wait, so we needed an accelerator."

Karim Chouikri, CEO of Emakina: "This is neither a merger nor an acquisition. We share the same spirit and culture of independence that you witness at Air. We are building a partnership that will make each of us stronger. It will result in a better customer service, that is more complete, cutting-edge, and efficient. The Air+Emakina proposition seemed obvious to the four of us. We’re confident the market will share our conviction in a few months."

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Air is Belgium’s top independent agency, and the exclusive partner of McCann Group in Belgium.
Strategic, creative on all touchpoints, business driven… Air brings additional meaning to the lives of brands, their users, and to its 120 employees. With 20 million euro in revenues, 22% growth, a 3rd place at the Creative Belgium Awards and at the Cannes Lions, Air was recently nominated as the 2016 Agency of the Year.



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Luc Malcorps Director of Media Relations, Emakina Group
About Emakina Group SA

Emakina Group, an EPAM Systems, Inc. company (NYSE: EPAM), is one of the leading digital groups of independent digital agencies, with 26 offices in 18 countries in Europe, the Middle East, Africa and North America.

Learn more at www.emakina.group and follow us on Twitter @EmakinaGroup.

About EPAM Systems

Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has leveraged its advanced software engineering heritage to become the foremost global digital transformation services provider – leading the industry in digital and physical product development and digital platform engineering services. Through its innovative strategy; integrated advisory, consulting and design capabilities; and unique ‘Engineering DNA,’ EPAM’s globally deployed hybrid teams help make the future real for clients and communities around the world by powering better enterprise, education and health platforms that connect people, optimize experiences, and improve people’s lives.

Selected by Newsweek as a 2021 Most Loved Workplace, EPAM’s global multi-disciplinary teams serve customers in more than 40 countries across five continents. As a recognized leader, EPAM is listed among the top 15 companies in Information Technology Services on the Fortune 1000 and ranked as the top IT services company on Fortune’s 100 Fastest-Growing Companies list for the last three consecutive years. EPAM is also listed among Ad Age’s top 25 World’s Largest Agency Companies and in 2020, Consulting Magazine named EPAM Continuum a top 20 Fastest-Growing Firm.

Learn more at www.epam.com and follow us on Twitter and LinkedIn.

Emakina Group SA
Rue Middelbourg 64A
1170 Watermaal-Bosvoorde
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VAT 0464.812.221