Emakina Group acquires digital agency Cloudworks

Emakina Group acquires digital agency Cloudworks

Successful cloud consulting expert strengthens group’s position in the GCC region

- Brussels, Dubai - Commercial information -
Emakina Group (ALEMK:BBK) strengthens its position in the GCC region with the acquisition of Cloudworks. Cloudworks is an innovative and agile cloud consulting company with offices in Dubai, Riyad and Mumbai works on business-critical digital projects for large companies. Its 30 experts are experienced in CRM, sales and marketing automation, process re-engineering and change management. With this acquisition, Emakina Group confirms its ambition to be a solid partner in the Middle East for companies looking to design and implement effective and memorable user experiences and streamline businesses.

Cloudworks, a five-star CRM and customer service partner

Cloudworks is one of the largest Platinum Salesforce partners in the UAE and its work frequently collects five-star reviews. Digital expert Souphien Akhrif founded the company in 2015, after his studies in Information and Knowledge Systems - Engineering and Management at the Miage Sorbonne university. With his fast-growing team, Souphien successfully completed over 140 CRM and customer service projects in the GCC region. Major clients include CPI Financial, Emaar, DP World, Dubai Investments, Dubai World Trade Center, Omantel, Ooredoo, Saudi Aramco, Tadawul, and Virgin Megastore.

Emakina boosts its position as a solid partner in the GCC region

After opening its Dubai office in 2018 and integrating Turkish agency WittyCommerce in the group, the acquisition of Cloudworks once more confirms Emakina Group’s ambition to be the go-to partner in omnichannel commerce and digital business transformation in the GCC region and beyond. The Dubai Department for Economic Development (DED) and the Dubai Multi Commodities Centre (DMCC) have now approved the acquisition.

With the acquisition of Cloudworks, Emakina now unites 1,000 technology and marketing experts in 22 offices across 3 continents. It combines expertise in strategy, creativity, and management on all major platforms and technologies to build digital businesses.

Top-quality services on all major platforms and technologies

Souphien Akhrif, CEO of Cloudworks:
‘This is a logical and exciting step for our company. It will help our team to serve clients even better and create sustainable growth. Overnight, we improve our commercial, strategic and operational reach. And we gain the support of digital marketing experts in many domains, experienced in working together in a mature international group.’

Murat Yoldas Ertugrul, VP Emakina Group Asia:
‘Cloudworks combines impressive IT, business and commerce knowledge with a clear understanding of the market and the culture of the customer. We will go far together, leveraging our combined skills, agile methodology and drive to excel in every delivery.’

Karim Chouikri, CEO of Emakina Group concludes:
‘We warmly welcome our new colleagues to the group. The adoption of digital is moving fast in the GCC, and consumers lead the way. We share the vision with Cloudworks to guide companies in that new world, helping them to be fully connected and empowered.’

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Luc Malcorps Director of Media Relations, Emakina Group
Luc Malcorps Director of Media Relations, Emakina Group
About Emakina Group SA

Emakina Group, an EPAM Systems, Inc. company (NYSE: EPAM), is one of the leading digital groups of independent digital agencies, with 26 offices in 18 countries in Europe, the Middle East, Africa and North America.

Learn more at www.emakina.group and follow us on Twitter @EmakinaGroup.

About EPAM Systems

Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has leveraged its advanced software engineering heritage to become the foremost global digital transformation services provider – leading the industry in digital and physical product development and digital platform engineering services. Through its innovative strategy; integrated advisory, consulting and design capabilities; and unique ‘Engineering DNA,’ EPAM’s globally deployed hybrid teams help make the future real for clients and communities around the world by powering better enterprise, education and health platforms that connect people, optimize experiences, and improve people’s lives.

Selected by Newsweek as a 2021 Most Loved Workplace, EPAM’s global multi-disciplinary teams serve customers in more than 40 countries across five continents. As a recognized leader, EPAM is listed among the top 15 companies in Information Technology Services on the Fortune 1000 and ranked as the top IT services company on Fortune’s 100 Fastest-Growing Companies list for the last three consecutive years. EPAM is also listed among Ad Age’s top 25 World’s Largest Agency Companies and in 2020, Consulting Magazine named EPAM Continuum a top 20 Fastest-Growing Firm.

Learn more at www.epam.com and follow us on Twitter and LinkedIn.

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