Emakina Group and WittyCommerce sign strategic IT services partnership

New deal extends Emakina’s e-commerce services into SAP Hybris technology

Thursday, December 15, 2016 — Emakina Group signed a partnership with Istanbul-based engineering & IT services company WittyCommerce. The scope of the collaboration is worldwide and will be coordinated by Emakina.TR in Izmir. The two highly complementary companies share significant expertise in omni-channel commerce. Together they offer a high-value combined capability on a range of commerce technologies such as SAP Hybris, Salesforce Commerce Cloud, Drupal Commerce, Kentico, Sitecore and Sitefinity. Their services reach across the entire Think-Build-Run spectrum, for the core commerce platform and for marketing & communications services.

Aytek Ekici, WittyCommerce Partner said:

‘With Emakina we will create winning online user-experiences across web, mobile and in-store channels, reaching high conversion rates.
The time is right for data-driven merchandising and sales, pushed by advanced search, tracking and analytics.’ 

Yoldaş Ertuğrul, MD of Emakina.TR added:

‘Witty shares our ambition to always maximize return on investment in online sales for our clients. By teaming up, we broaden our scope. They have the most capable pool of Hybris engineers in Turkey, led by a management team that has broad experience in delivering global solutions from their Turkish premises, so our clients will now fully be able to benefit from their know-how on these and other platforms.’

Over the last years, Emakina Group gained a solid reputation as a trusted e-commerce partner, maximizing conversion and revenue. It created rich digital commerce user experiences, especially using Salesforce Commerce Cloud, Drupal Commerce, Sitecore and Kentico, for companies like BILLA, BMW, De Bijenkorf, LolaLiza, Tripadvisor and RITUALS.

WittyCommerce is a top expert in commerce and SAP Hybris.
The Hybris solution is ranked in the ‘Leader’ Quadrant of the 2016 Gartner Magic Quadrant report for Digital Commerce. It delivers state-of-the-art customer data management, context-driven marketing tools and unified commerce processes for all channels.

Witty boosts online sales for the biggest retailers, such as Hepsiburada, E-Bebek, Koton, and Teknosa, as well as for major transportation companies like IDO and insurance groups. It offers commerce consulting and support, besides web development and system integration.

Geert Rietbergen, Emakina Group’s Executive Vice President for Asia concludes:

' This partnership creates an e-commerce power house for the Turkish and international market. Today we’re more confident than ever to deliver first-class omni-channel commerce support, with optimized processes and increased productivity. ‘

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About WittyCommerce

WittyCommerce is a Turkish engineering & IT services company, providing services in business operations, strategy, marketing and software development. Moreover, it develops projects and provides consultancy services regarding in-site search, recommendation engine software, conversion optimization, big data analytics and content management.

#Emakina #WittyCommerce #ECommerce #SAPHybris

Luc Malcorps Director of Media Relations at Emakina Group